How to work less, have fewer clients and less stress – yet make more money from your opticians practice over the next 12 months
It’s time to fight back against the multiples and cheap glasses websites, and grow your independent opticians practice.
The last few years have been the toughest ever known by independent opticians, caused by three major problems:
- Increasingly aggressive marketing by the multiples
- The prescription-only patient wasting your time and money
- Many clients seeing eye care as a commodity, rather than a healthcare service
Independent Practice Growth UK was created to help you fight back.
It’s a partnership between successful optician Richard Pakey FBDO and PR & marketing expert Paul Green MCIPR (Member Chartered Institute of Public Relations).
We work closely and exclusively with just one practice owner in each area of the UK, focusing on three key categories:
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1. Sales and marketing for opticians
2. Why the multiples are not a threat to your business
3. Grow your practice and sell it
Within these categories there are 12 key development areas that are critical to your successful practice.
