2014 is another tough year for independent opticians. Join this community of practice owners who are fighting back
It’s time to fight back against the multiples and cheap glasses websites, and grow your independent opticians practice.
The last few years have been the toughest ever known by independent opticians, caused by three major problems:
- Increasingly aggressive marketing by the multiples
- The prescription-only patient wasting your time and money
- Many clients seeing eye care as a commodity, rather than a healthcare service
Independent Practice Growth UK was created to help you fight back. It’s owned and run by Richard Pakey FBDO.
We work closely and exclusively with just one practice owner in each area of the UK, focusing on three key categories:
1. Sales and marketing for opticians
2. Why the multiples are not a threat to your business
3. Grow your practice and sell it
Within these categories there are 12 key development areas that are critical to your successful practice.